Ethical conducts and unethical issues in marketing

Ethical conduct in marketing

• Not hurting consumers sentiments.
• Not effecting the privacy of consumer.
• Government standards and regulation must be followed.
• Marketing should be based on truth.
• Prices should be appropriate.
• Company must always be careful to avoid using misleading advertisement to promote the product.

Unethical practices in marketing

• Price discrimination among people.
• Wrong and misleading advertisements.
• Sealing dark side and side effects of product and of services.
• False claims of the product.